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Phase 1
The Brief, Research & Concept
Our mission was to craft a logo for Meon Crafts that seamlessly fit onto labels and also possessed standalone icon potential for various stationery.
During the brainstorming phase, the ever-meandering River Meon became a central theme.
We ingeniously wove the river's winding path into the design, with the needle symbolising the harmonious connection between nature and the artisanal essence of their product line.
Why did we design this shirt?
Our mission was to craft a logo for Meon Crafts that seamlessly fit onto labels and also possessed standalone icon potential for various stationery.
During the brainstorming phase, the ever-meandering River Meon became a central theme.
We ingeniously wove the river's winding path into the design, with the needle symbolising the harmonious connection between nature and the artisanal essence of their product line.
Phase 2
Strategy & Production
In the end, we birthed a creation that not only mirrors the core ethos of Jade's brand but also encapsulates the local, homemade charm that defines Meon Crafts.
Since the rebranding journey, Jade's brand has enjoyed increased visibility, drawing more visitors to her stall at the local market.
The new labels, adorned with her freshly designed logo, have not only lent a more professional touch but have also amplified the appeal of her already exceptional products.
Phase 3
Outcome & Delivery
In the end, we created something that not only represents the core values of Jades brand, but encapsulates the local, home made products that Meon Crafts is all about.
Since the rebrand Jades brand has gained more attention and visitors to her stall at her local market.
The new labels that Jade had printed with her new logo help give a more professional aesthetic to her already excellent products.
