Product Label Design
Product Label Design

Pure and Spice - Sauerkraut Label Design

In partnership with

Phase 1

The Brief, Research & Concept

Bhavna, the creative mind behind Pure and Spice, approached us with an exciting project in mind. She envisioned a unique label design for her latest creation—a delectable fermented sauerkraut infused with a harmonious blend of spices, fruits, and vegetables inspired by the rich tapestry of flavours and cultures from around the world.

The first two products in her lineup would be a delightful explosion of the fresh flavours from the Caribbean and the intense tongue stimulating flavours of India. Each sauerkraut flavour promised a tantalising culinary journey of the palette.

Pure and Spice - Sauerkraut Label Design

Why did we design this shirt?

Bhavna, the creative mind behind Pure and Spice, approached us with an exciting project in mind. She envisioned a unique label design for her latest creation—a delectable fermented sauerkraut infused with a harmonious blend of spices, fruits, and vegetables inspired by the rich tapestry of flavours and cultures from around the world.

The first two products in her lineup would be a delightful explosion of the fresh flavours from the Caribbean and the intense tongue stimulating flavours of India. Each sauerkraut flavour promised a tantalising culinary journey of the palette.

Pure and Spice - Sauerkraut Label Design

Phase 2

Strategy & Production

The next step in the project involved establishing a style for the Sauerkraut labels. Our goal was to highlight the ingredients used in the Sauerkraut while maintaining a rustic, homemade feel to the product.

We aimed to create a design that showcased the freshness of these ingredients, incorporating lively and enticing imagery on the labels. At the same time, we were committed to preserving the product's authenticity, ensuring it exuded that cherished, homemade quality that makes it truly unique.

Phase 3

Outcome & Delivery

Our collaboration has resulted in labels that not only convey the freshness and richness of ingredients but also carry the heartwarming charm of homemade goodness. We're proud to have played a role in bringing Bhavna's vision to life and contributing to the success of these exceptional products.

This project is a testament to the power of creativity and collaboration. It's a reminder that design can not only enhance a product's visual appeal but also tell a story and evoke emotions. We look forward to more exciting projects and partnerships in the future, where we can continue to infuse creativity and innovation into every design.

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